Name: Description: Interactive - GlaxoSmithKline Background GlaxoSmithKline selected One to One Interactive through a competitive bid process to redesign www.respiratoryinstitute.com, its non-branded, condition management site for asthma sufferers. The focus of the site is to build awareness of the two major components of asthma - constriction and inflammation - and to promote proactive treatment and management of asthma to improve patient welfare and stimulate sales of GSK's ADVAIR for its asthma indication. Solution One to One Interactive's user-centric design process identified significant opportunities to improve the usability of the site. The information architecture was simplified to provide a limited number of high-level options that reflect the concerns and desires of different segments of Asthma sufferers and caregivers. New creative designs that embody the upbeat fresh look of the Institute's print publication, Life's Best, were developed and incorporated into the site. New global navigation and page layouts were also developed to simplify access to content and to make content easier to read and understand. Finally, new content requirements were identified during the site design process, and developed by a One to One pharmaceutical content writer.
Interactive - GlaxoSmithKline
Background
GlaxoSmithKline selected One to One Interactive through a competitive bid process to redesign www.respiratoryinstitute.com, its non-branded, condition management site for asthma sufferers. The focus of the site is to build awareness of the two major components of asthma - constriction and inflammation - and to promote proactive treatment and management of asthma to improve patient welfare and stimulate sales of GSK's ADVAIR for its asthma indication.
Solution
One to One Interactive's user-centric design process identified significant opportunities to improve the usability of the site. The information architecture was simplified to provide a limited number of high-level options that reflect the concerns and desires of different segments of Asthma sufferers and caregivers. New creative designs that embody the upbeat fresh look of the Institute's print publication, Life's Best, were developed and incorporated into the site. New global navigation and page layouts were also developed to simplify access to content and to make content easier to read and understand. Finally, new content requirements were identified during the site design process, and developed by a One to One pharmaceutical content writer.
Name: Description: Interactive - Fifth Third Bank Interactive - Fifth Third Bank Solution The discovery project was designed to gain inputs from a broad range of business areas and geographies inside the bank, and to gain insights into all of the key target markets: consumers, finance professionals in corporations, and a range of individual investors. Discovery activities included target audience user research, executive stakeholder interviews with key business areas, competitive assessment, and an expert site heuristic evaluation to establish a multi-year release plan. The One to One project team built a comprehensive base of potential changes and improvements to the site and collaborated with Fifth Thirds' e-business resources to prioritize the improvements. The One to One project team also developed an interactive marketing startegy to achieve the key business objectives based on findings from the market research, and an assessment of the Fifth Third sales and marketing approach. The marketing strategy and prioritization roadmap were then consolidated into a strategic interactive marketing roadmap that included plans for the first release of the redesigned site. Personas and high-level user scenarios from the discovery process guided the design phase. A new user-centric architecture was developed, along with new creative to strengthen the brand experience. The design also enhanced the registration process for new accounts. One to One copywriters collaborated with Fifth Third marketing and business line resources to develop website content to promote and describe products and services to prospects and customers.
Interactive - Fifth Third Bank
The discovery project was designed to gain inputs from a broad range of business areas and geographies inside the bank, and to gain insights into all of the key target markets: consumers, finance professionals in corporations, and a range of individual investors. Discovery activities included target audience user research, executive stakeholder interviews with key business areas, competitive assessment, and an expert site heuristic evaluation to establish a multi-year release plan. The One to One project team built a comprehensive base of potential changes and improvements to the site and collaborated with Fifth Thirds' e-business resources to prioritize the improvements. The One to One project team also developed an interactive marketing startegy to achieve the key business objectives based on findings from the market research, and an assessment of the Fifth Third sales and marketing approach.
The marketing strategy and prioritization roadmap were then consolidated into a strategic interactive marketing roadmap that included plans for the first release of the redesigned site. Personas and high-level user scenarios from the discovery process guided the design phase. A new user-centric architecture was developed, along with new creative to strengthen the brand experience. The design also enhanced the registration process for new accounts. One to One copywriters collaborated with Fifth Third marketing and business line resources to develop website content to promote and describe products and services to prospects and customers.
Name: Description: Second Life - Interactive Solution