Who? What? Ad Agency? Us? Our letterhead says advertising, marketing, public relations, interactive, direct response. We do things like packaging and crisis communications and catalogue design. But the one constant - our product - is the idea. More than a killer media strategy or PR plan, deeper than a well-turned phrase or a magazine spread designed to within an inch of its life, the idea is our reason for being, and our escape from those who view companies like ours as little more than vendors. Better Than Digging a Ditch. We’re pretty darn fortunate. We get to think up stuff for a living. Ideas. Original ideas that create excitement, become part of the culture, and generate economic value for our clients and ourselves, making us all moderately famous in the process. And those ideas are much, much bigger than thirty seconds or three-columns-by-six-and-a-half-inches. We reinvent products. We retool systems. We create new revenue streams. We change the future of companies with our ideas that get into all their nooks and crannies, blurring the line between the two of us. Ensuring that they – that we – thrive. And have fun doing it. Along the way, we get to learn new things every day. We get to work side-by-side with funny/weird/scary-smart people like Rick Sweetser and Nico Alba, Debbie Bento and Tosh Kadama. We get to go along for the ride with visionaries like Alec Taylor and Jim Palmer and Katrina Hartwell. Hell, we’re asked to help build the road. And we get to go home at night and be good/kind/decent/fun moms and dads and husbands and wives and boyfriends and girlfriends because we don’t hate our jobs with every last fiber of our being.