We hate sheep. Not because they're fat, lazy creatures that smell bad when it rains. No, we hate sheep because they remind us of marketing that's content to follow instead of lead. Advertising that's happy to be quiet, blend in with the flock and go completely unnoticed. The average person is deluged by thousands of messages a day but will only react to a very few. About ten, actually.



Now, to be part of that Top Ten, your marketing has to stand out. It has to differentiate. And it has to be relevant. Otherwise, it's an utter waste of time and money. And who has time and money for that? Sheep marketing slowly starves the brand that pays for it. That's why we hate 'em. And that's why clients such as Cessna, Cargill, Pizza Hut and Helzberg Diamonds hate 'em, too.