Name:
Description: The Task: How do you dust off a135 year old company that is the Global leader in Energy and Metals commodity futures? And more importantly, can you do this in the 12 months prior to an IPO?

Name:
Description: The Strategy: We developed a Brand identity and advertising campaign for The New York Mercantile Exchange that repositioned them as the eminent leader. The campaign had to be strong enough to carry the Brand through a management/ownership overhaul and platform change (from floor trading to electronic) as well as international expansion. To keep it interesting we also overhauled their logo and global visual identity to bring uniformity to their brand architecture.

Name:
Description: Zingy is the third largest mobile media content provider in the category, offering content such as ring tones,wallpapers, games and applications to a 14-22 year old target audience. The Zingy business model was strictly business-to-business when we were called upon to launch the direct-to-consumer effort.

Name:
Description: The Task: Define the communication strategy for the new Adweek brand during its most significant change since its founding 30 years ago and implement it within a two month timeframe.

Name:
Description: The strategy: Like a new candy bar with all of its ingredients improved, the Big Claims campaign uses bold headlines in the business-to-business environment in the same way marketers use over-the-top language to relaunch consumer products. In this instance, the new Adweek will not cure baldness, but it will stimulate the frontal lobe. The Results: Our role will be to continue helping them drive traffic and subscriptions.