At Marketing Matchup we aim to make the agency review process easier by simplifying the search process for marketing firms. Our aim is to be the first step in any agency review process, delivering relevant marketing firm search results in the blink of an eye. As we continue to grow, we will provide more advanced features. As part of this initiative we rely on you to create detailed profile pages with as much content as possible. The more detailed and relevant your content, the more likely your marketing firm will turn up in a user search. Let’s discuss our next generation features so you know the benefits of signing up to Marketing Matchup and what is around the corner. The benefits of Marketing Matchup:
1) Comparative analysis function Imagine that you want to pick a marketing agency amongst multiple criteria, but some of the criteria is more important than the rest. We aim to solve this problem through our comparative analysis feature, now the end user can determine how important certain attributes are to them (like location, company size, awards, etc.).
2) Recommender You have found a couple of interesting marketing firms, but what else is out there that you might not have noticed? Searches are often limited because the user may simply not know all the options that are out there. What if there was a way to be find marketing firms that may have overlooked in the initial search? Our recommender engine does this, by analyzing the association of past search results, our system will be able to recommend other agencies that might have overlooked.
3) The Marketing Matchup Tips & Tools Articles Check out our articles section for some great marketing information to help your business in 2009. >Articles on how to find and agency and how to manage the agency relationship. >Tips on account management and creative tasks. >Tools such as creative brief templates and account planning spec sheets. >Links to our featured agency pages, broken down by industry and geographic location.