Whether you are a client or an agency, the list of tools below can help you plan and execute your next marketing campaign.

Getting Started:

Project Kickoff Questions - Thinking about a marketing campaign but don't know where to start? This document will help you answer the right questions before starting. Whether you are an agency or a client, it helps to fully understand all facets of your marketing needs.

Strategy:

Account Planning Checklist - This checklist was designed to help account executives and creative work together to assess a clients needs. Use this document as a starting point to focus your agency's efforts.

Media Planning Checklist - Assess your target market to determine the best media mix.

Project Time Line Template - Sample project time line. Use this as a starting point to setup the project management efforts of your next campaign.

Creative:

Creative Brief - What is the brand promise? Who is the target audience? This document will help in forming the creative brief.