forgot your password?
sign up for an account!
matchup with agency
search by criteria
Top 10 Tips For An Agency Review Process
What Is The Right Size Agency For You?
What Is The Value Of A Lead?
Retainer Vs. Project-Based Compensation
Brand, Brand Or Brand?
The Infamous “Bait and Switch.”
Why Do A SWOT Analysis?
Featured Agency Lists
List of Agency Review Consultants
Why Do A SWOT Analysis?
A SWOT (Strength, Weakness, Opportunity & Threats) is a useful analysis that helps companies develop effective strategic planning for both online and offline. This exercise takes into account not only your own business, but your competitors and the current business environment. Completing a SWOT analysis every 6 months can help identify ways to maximizing your strengths, minimize weaknesses/threats and uncover new opportunities.
To develop a comprehensive SWOT analysis, organize a brainstorming session with key executive members of your company. The agency facilitates the discussion based on the four categories outlined below.
What does your company do well?
What makes you stand out from your competitors?
What advantages do you have over other businesses?
List the areas that are a struggle. What do your customers complain about?
What are the unmet needs of your sales force?
Where are your strengths not being fully utilized? Are there emerging trends that fit with your company's strengths? Is there a product/service area that you could do well in but are not yet competing?
Take a closer look at the business environment. (E.G. a customer segment is becoming more predominant, but their specific needs are not being fully met by your competitors.) Often, opportunities arise as a result of a changing business environment.
Look both inside and outside of your company for things that could damage your business. Internally, do you have financial, development, or other problems?
Externally, are your competitors becoming stronger, are there emerging trends that amplify one of your weaknesses, or do you see other threats to your company's success?
The agency can help conduct a more in-depth SWOT analysis to help clients understand their company's competitive situation. The agency can enhance a SWOT analysis through research surveys to learn more about perceptions of the client’s business, products and competitors.
Research areas can include:
Customer awareness, interest, trial, and usage levels
Brand, site, and/or company image
Importance of different site or product attributes to your customers
Product and/or site performance.
CONTACT MARKETING MATCHUP
71 Summer St. 3rd Fl
Boston, MA 02110
Copyright © 2007-2009 marketing matchup